As reported by the Daily Mail, Chelsea has reportedly engaged in talks with betting company Stake.com regarding a potential partnership as the club’s next shirt sponsor for the upcoming 2023/24 season.
The discussions come as Chelsea seeks a new sponsor following the expiration of their current deal with Three. It is worth noting that Three had expressed a desire to sever ties with the club due to sanctions imposed on previous owner Roman Abramovich.
Chelsea’s discussions with betting company Stake.com have progressed, as they are offering more favourable financial terms compared to Allianz.
Stake.com already sponsors other teams such as Everton, as well as prominent sports entities like Formula 1 and the UFC.
Must Read: Our Exclusive Analysis: Chelsea 2022/23 Season Review
However, the Blues may face potential risks with this sponsorship deal due to the Premier League’s stance against betting companies as sponsors. This issue has affected eight other clubs in the past.
Chelsea are in talks with gambling company https://t.co/HSi5HcKEkm over a deal to become their new shirt sponsor
✍️ @AdrianJKajumba https://t.co/ioWQThQnDu
— Mail Sport (@MailSport) June 15, 2023
Chelsea’s financial strength has been affected by their failure to qualify for European competitions, including the UEFA Champions League.
To manage their wage bill and generate significant profits, the club will need to sell players and secure additional sponsorship deals.
The West Londoner’s potential partnership with betting sponsor Stake.com raises concerns, considering the issues faced by other clubs in similar deals.
Also Read: Bayern Munich eyeing up a move for Chelsea centre-back Kalidou Koulibaly
However, due to their financial constraints, Chelsea’s options may be limited, given their difficulties with Financial Fair Play regulations.
If the deal with Stake.com is finalized, it could have significant implications for the club as they strive to balance their wage bill, comply with Financial Fair Play rules, and make necessary signings in the upcoming transfer window.
The club still needs to make player sales and address various aspects of their squad. The hope is that club owner Todd Boehly and the company make the best decision before officially announcing Stake as the shirt partner for the upcoming season.
